Abstract: Processes are disclosed for forming containers having the complete outer surfaces decorated and the bottom surface reinforced as well. In one embodiment a banderole is placed in a deep-drawing mold and length of drawable foil having a bottom blank secured thereto is fed to the mold. In a second embodiment the bottom blank is placed in the mold, together with the banderole prior to the feeding of the drawable foil. Pleating of the peripheral edge of the bottom blank prevents covering of the suction openings in the deep-drawing mold.

Abstract: A label is applied to a cup by superimposing a foil tape on a label tape that has a plurality of transverse breaking lines. The tapes are heated to "floatingly" connect the label tape to the foil tape and are then introduced into a deep-drawing apparatus so that the punch thereof may cyclically sever a single label and at the same time form a cup. If the breaking line is fed to the longitudinal axis of the deep-drawing apparatus, the label will be applied to two sides of the cup. If the label tape is fed so that the breaking line is approximately at the far edge of the deep-drawing apparatus then the label will be applied to only one side of the cup. The label tape may be longitudinally slit so that a plurality of cups may be simultaneously deep-drawn.