Abstract: A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.

Abstract: A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population.

Abstract: A system and method for implementing electronic advertising which provides content to users based on observing behavior of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of individuals within the member population, or by reference to known indicia.

Abstract: A system and method for implementing/influencing a recommender system which provides recommendations to users based on characteristics of certain trendsetters within a member population. The trendsetters are determined by studying historical adoption behavior of a group within the member population, or by reference to known indicia.

Abstract: A system and method for monitoring content/link behavior of web pages/web sites over time can be used for, among other things, compiling relevant information, implementing/influencing a search engine, etc. Certain web pages/web sites can be characterized as trendsetters by studying historical adoption behavior of a group within the universe of websites, or by reference to known indicia.

Abstract: A system and method for determining and identifying trendsetters within a member population, such as an online community. The trendsetters can then be used for a number of useful purposes, such as predicting future product/service trends, evaluating advertising techniques, identifying collectible items in an electronic auction, influencing search engines and recommender systems, etc. In a similar fashion, the counterparts to trendsetters, namely, trend rejecters and trend laggards can also be identified and compiled.

Abstract: A system and method for determining and identifying demand for items based on observing behavior of trendsetters within a member population, such as an online community. The trendsetters are determined by studying historical adoption behavior of a group within the member population.

Abstract: A system and method for influencing a recommender system and advertising uses a controlled, programmed policy. The recommender system uses the policy to adjust recommendations made to users for particular items, so that a policy holder receives some measure of preference in recommendations. The preference may be implemented in the form of a filter, or a presentation of items. The policy can be applied selectively, and be based on pay for placement type consideration, demographics, time, and other related parameters. Advertising for the users can be similarly adjusted in coordination with the policy.

Abstract: A system and method for implementing/influencing a search engine which provides search results to users based on characteristics of certain trendsetter web pages identified on the Internet. The trendsetter web page are determined by studying historical adoption behavior of a group within the universe of websites, or by reference to known indicia.