Abstract: The system and method disclosed herein is a social networking platform that enables real-time peer-to-peer positive financial incentives to reward and sustain behavior. The system and method integrates computerized social networking tools, email reminder technologies, workflow and secure financial transaction systems together with compliance metrics to support behavior change through campaigns. The system and method aggregates and pays out money from multiple parties to an individual or multiple individuals for reaching a partial or full behavior-related goal. The campaign may be initiated by one or multiple sponsors or one or multiple leaders. The system and method provides a way for multiple parties to negotiate compliance factors and milestones that determine if the behavior change process is to be considered successful. The system and method displays the earned amount to participants to further solidify the new behavior.