Abstract: Managing an enterprise social media management platform includes: receiving a request by a user to perform an action on a social media asset that is maintained at an external social media platform; checking whether the user has permission to perform the action on the social media asset, based at least in part on a mapping of the social media asset and a permission level associated with the user; in the event that the user is determined to have permission to perform the action, allowing the user to proceed with the action on the social media asset; and in the event that the user is determined not to have permission to perform the action, disallowing the user to proceed with the action on the social media asset.

Abstract: Identification of rogue social media assets is provided. In some embodiments, identification of rogue social media assets includes identifying a plurality of social media assets; comparing the plurality of social media assets with known social media assets to identify previously unknown social media assets; and displaying the identified previously unknown social media assets.

Abstract: Managing social network-based marketing campaigns includes obtaining, using one or more computer processors, a social media network-based marketing campaign and configuration information associated with the social media network-based marketing campaign; and publishing the plurality of selected publishable elements on the social media platform, according to the configuration information. The social media network-based marketing campaign comprises a plurality of selected publishable elements that are selected from a collection of master publishable elements. The master publishable elements are publishable on a social media platform. The configuration information at least includes information on how the plurality of selected publishable elements are to be published on the social media platform.