Abstract: A wrapping material roll support assembly which supports the roll of wrapping material within the wrapping device and permits easy placement of the roll of wrapping material thereon. Two spaced apart parallel rollers support the roll or wrapping material by contacting the outer circumference thereof. An adjustable tension brake frictionally engages the parallel rollers which support the roll of wrapping material. By adjusting the tension provided by the brake, undesired unrolling of the free end of the roll of wrapping material can be prevented. A safety catch is received through the core of the roll of wrapping material preventing the roll from falling from the roll support assembly.