Abstract: Apparatuses and methods for measuring audience response to a presentation such as an advertisement. Software is trained using a feedback loop to correlate biometric data, such as eye tracking, facial recognition, or pupil dilation, with emotion, attention, memory, and/or meaning remembered by a viewer as measured by methods related to the Picture Sorts technique. The trained software then enables a device that uses biometric measurement to detect and measure such qualities in a viewer as the presentation is being viewed. In this way, unlike existing systems, the attention, memory and both primary and compound emotions of the viewer can be measured, enabling key moments of the presentation to be detected.

Abstract: An apparatus and method for displaying viewer reactions to a display object. The display object is divided into a plurality of spatial regions, viewer reactions are collected to an exposure to the display object and correlated with the spatial regions, and the display object is displayed with an aspect of the display of each spatial region being a function of the viewer reactions for the region.

Abstract: Method for rapidly providing analysis data on currently running advertisements. The user can determine which aspects of its or a competitor's recent advertisements are successful, and use that information for purposes such as creating future advertisements.

Abstract: A method for analyzing advertisements and advertising campaigns. Important images are selected from one or more advertisements and then ranked. The most important images are then assigned to a category which preferably corresponds to a memory type, such as knowledge, emotion, or action. The relative numbers of images in each type determine the focus of the advertisement(s), and may be used to tailor the memory type(s) of subsequent advertisements.

Abstract: An apparatus and method for displaying viewer reactions to a display object. The display object is divided into a plurality of spatial regions, viewer reactions are collected to an exposure to the display object and correlated with the spatial regions, and the display object is displayed with an aspect of the display of each spatial region being a function of the viewer reactions for the region.

Abstract: An apparatus and method for displaying viewer reactions to a display object. The display object is divided into a plurality of spatial regions, viewer reactions are collected to an exposure to the display object and correlated with the spatial regions, and the display object is displayed with an aspect of the display of each spatial region being a function of the viewer reactions for the region.

Abstract: An automated method of and system for collecting and displaying audience recognition information concerning a video presentation, comprising: displaying a video presentation to a plurality of subjects; inquiring of each of the subjects by computer means whether each of a plurality of still images from the video presentation are recognized by each of the subjects; for each of the images, tabulating a percentage of the subjects reporting recognition of the image in inquiring; and automatically generating by computer means a graph comprising each of the images, wherein a position of each of the images on the graph is determined by the corresponding percentage generated in tabulating.