Abstract: The invention herein improves access to affordable farm equipment mechanization for the rural poor, improves their access to productivity enhancing machinery, and aids farmers with efficient cultivation and timely planting. The technology platform ensures that farmer's requests for service are promptly addressed and that equipment generally unused at certain times, in the market, is fully utilized. Using location tracking and usage information, the present invention provides effective allocation of the nearest under-utilized farming equipment between owners (or lessors) and requesting farmers. Moreover, utilizing language-agnostic messaging services greatly enhance the adoption, spread, and utilization of the allocation system disclosed herein.