Patents Assigned to Helpa Services Australia PTY LTD
  • Personalizing commercial content in requested web pages
    Patent number: 9589059
    Abstract: When a user requests display on a computing device of a web page that contains commercial content, the existing commercial content is replaced by other commercial content that matches a stored shopping profile of the user if such matching commercial content is available. Otherwise, the existing commercial content is replaced by blank space. In this way, the user is provided with commercial content of interest, the blank space, rather than whatever commercial content the web page originally contained.
    Type: Grant
    Filed: March 20, 2014
    Date of Patent: March 7, 2017
    Assignee: Helpa Services Australia PTY LTD
    Inventors: Michael Levens, Colin Fabig, Ari Klinger, Matt Cudworth