Abstract: The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer.

Abstract: Customized electronic advertisements are delivered in an interactive communication system. The advertisements are selected based on consumer profiles and are then integrated with content. The communication system may interconnect multiple consumer computers, multiple content provider computers and an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access content on one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer selects an advertisement based on the consumer's profile. The advertisement is then combined with the content from the content provider computer for display by the consumer. A credit is requested from the advertisement provider computer.

Abstract: Customized electronic advertisements are delivered in an interactive communication system. The advertisements are selected based on consumer profiles and are then integrated with content. The communication system may interconnect multiple consumer computers, multiple content provider computers and an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access content on one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer selects an advertisement based on the consumer's profile. The advertisement is then combined with the content from the content provider computer for display by the consumer. A credit is requested from the advertisement provider computer.

Abstract: The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles. and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer.

Abstract: The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles. and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer.