Abstract: A weedless fishing lure has a body with a concavity aft of a leading end, means for mounting a hook rotatably to the body, a fish hook rotatably secured to said means and having an elongate shank and a curl skewed from the shank and an apex where the curl adjoins the shank, and a resilient spring mounted between the body and the hook which rotatably positions the hook with respect to the body in a normally weedless position in which a hook point is in the concavity and the hook apex is outward of the body, the hook is rotatable when the apex is depressed toward the body and the hook point rotates out of the concavity to become exposed, the spring resiliently returns the hook to the normal weedless position, a preferred spring is an elongate helical torsion spring having one end mounted in the body and a second end fastened to the hook.