Abstract: An advertising insert piece is designed for presenting a detachable postcard forming part of a second sheet connected to a first sheet. The second sheet is of reduced size relative to the first sheet to which it is connected. The second sheet includes a single line of weakness dividing the second sheet into a detachable postcard portion and a non-detachable portion adhered to said first sheet. Indicia are printed on at least a portion of each side of the first and second sheets, the first and second sheets being preferably adhesively joined at opposing non-indicia bearing surfaces.