Abstract: A computer-implemented method of creating and maintaining an online store, comprising the steps of establishing a master account at a system server; establishing a first account, the settings of the first account being stored in a database, wherein the first account is initiated through the master account; establishing a second account, the settings of the second account being stored in the database, wherein the second account is initiated through the first account, the second account having a link to an online store; relating the master, first, and second accounts such that purchases made at the online store are recorded and tracked at the master, first, and second accounts and control settings of the second account are determined through the master account; processing purchases made at the online store by the master account; and sharing revenue from the online store purchases by the master, first, and second account.