Abstract: A method for promoting sales of a plurality of national and/or store brand products carried in a plurality of departments of a store. Information about the store brand products is collected, assembled, and referenced in first, second, and third publications, designated for respective weekly, monthly, and quarterly publication, which publications are visually identifiably associated with each other. Coupons are appended to the publications for enabling customers to purchase the respective products at a discount. The publications are displayed, proximate to the respective products being promoted in the publications, for appropriation by customers.