Abstract: A holder for a plurality of sheet items adapted for being selectively mounted in a multiplicity of modes such as in a channel at the edge of the shelf, on a flat backing board, on a rod, on a riser card having holes therein or on a hook. The holder comprises a flat sheet of flexible material including a pivotable flap which initially is in the plane of the sheet and is capable of being resiliently bent out of the plane of the sheet such that its lower edge can act in combination with the upper edge of the sheet of the material to engage flanges of a U-shaped channel at the edge of a shelf to hold the sheet of material in flexed condition in the channel. A bendable prong is formed in the sheet and is bendable to a position projecting from the sheet for supporting a plurality of sheet items in front of the plane of the sheet at a level below the channel for removal one by one. The sheet includes an adhesive strip for attaching the sheet to a flat backing board.