Abstract: Ball cap display and storage rack assembly comprising vertical members with lateral cross members formed to cooperate with ball cap capture arms rotatably snapped onto the cross members. The cap capture arm can accept the crown button of a ball cap whose rearward head cover portion has been collapsed forward towards the cap visor into the front head cover portion. The cap capture arm can then be rotated downward to capture the cap, via its crown button, between the capture arm and the cross member. A plurality of caps may be stored limited only by the area covered by the rack assembly. By suitably shaping and positioning the cross members during fabrication, a uniform and attractive display of the stored ball caps is achieved. The design of the cross members and the capture arm is such that the ball caps are presented much as they appear when worn thus logos and lettering on the visor and head cover portions are easily visualized.