Abstract: The present design includes a method and apparatus for programmatically providing graphic content to a user device. The method includes evaluating a target display and if the target display is configured to receive content, altering code on the target web site, storing target display information, providing target display information, including information about at least one nonstandard region, to at least one bidder, facilitating an auction of the at least one nonstandard region to the at least one bidder, and establishing a winning bidder and displaying graphical content associated with the winning bidder in the one nonstandard region on the target display on the user device. These functions may be provided using a server arrangement.