Abstract: Techniques involving accessing a resume of a person; automatically parsing the resume at least in part by: identifying, based at least in part on formatting of the resume, a plurality of sections in the resume including a first section; identifying, based at least in part on content in the first section and formatting of the content, a plurality of subsections of the first section; and processing text in the plurality of subsections to identify a plurality of credentials and associated attributes; and updating a profile for the person to reflect the plurality of credentials and the associated attributes.