Abstract: Embodiments of the present invention relate to a system and method for beginning and completing a physical store transaction for an item, or items, to be worn. The transaction is directed by a purchaser using in-store indicators, request windows, electronic devices and/or by an act of moving unique identifiers, attached to items to be worn, electronic devices or the purchaser. The computing system receives purchaser's requests, combines purchaser information, which may include but is not limited to identification of the purchaser, purchaser's preferences and payment information, and returns information to the purchaser, directs the movement of product within the store, and/or completes purchase transactions. The purchaser may complete the buying of the product by walking to the store, taking the item he/she needs and walking out of the store with no additional action (zero-action).