Abstract: A carrier sheet contains a plurality of vertical and horizontal lines of perforations which intersect to define a plurality of substantially rectangular subsections each containing a heat releasable indicia upon a first side and a series of vertically spaced parallel guide lines upon a second oppositely disposed side. The indicia are correlated with the oppositely disposed parallel guide lines and with the subsection side edges to facilitate alignment and spacing with adjacent subsections containing indicia. Selected subsections are selectively removed from the carrier sheet and aligned upon a receiving fabric surface where the indicia directly engage and become permanently bonded to the fabric surface in response to heat. The carrier subsections are selectively removed from the fabric receiving surface following the application of heat and curing leaving the indicia permanently bonded to the fabric surface in predetermined alignment and spacing with adjacent indicia.