Abstract: A confectionary lip gloss product is described. The product includes a vessel with a hollow cavity and an edible fluid confectionary housed within the vessel. An applicator for applying the fluid confectionary to a user's lips can also be provided. A method of consuming a confectionary is also described. The method involves the steps of applying an edible fluid confectionary to lips of a user in a substantially even and uniform manner. Once applied, the user can lick the edible fluid confectionary from the lips and ingest it. A method of marketing a confectionary product is also described. The marketing method involves packaging an edible fluid confectionary in a vessel, selling the edible fluid confectionary in combination with an applicator; and instructing a user to apply the fluid confectionary to a user's lips using the applicator.