Abstract: Various embodiments relate generally to electrical and electronic hardware, computer software, wired and wireless network communications, and wearable computing devices for identifying activities and/or destinations of relative importance. More specifically, a system, a device and a method provide to predict activities (e.g., preferential activities) available at a geographic region association with lodging and to adaptively generate advisory data. In one or more embodiments, a method can include accessing traveler profile data associated with a user, identifying data representing a portion of traveler attributes associated with a geographic region including lodging for the user, and receiving data indicative of locality-related characteristics. The method also includes predicting a first activity as a function of a locality-related characteristic and a travel attribute, and generating customized advisory data configured to engage in an activity.