Abstract: The present invention provides: an aqueous primer coating composition of which the deterioration of the water resistance is prevented with the high adhesion maintained, and which is excellent in the gasohol resistance and the pigment dispersion stability; and a thing coated with this aqueous primer coating composition. The aqueous primer coating composition according to the present invention, comprises acid anhydride-modified poly(olefin chloride) emulsion resin (A), aqueous alkyd resin (B) and aqueous novolac-type epoxy resin (C), wherein the contents of the (A), (B), and (C) are (A) 20 to 60 weight %, (B) 10 to 60 weight %, and (C) 10 to 60 weight % in terms of solid content weight % to the total resin solid content in the composition. The coated thing, according to the present invention, is coated with the present invention aqueous primer coating composition.