Abstract: Systems and methods are presented for providing mobile alerts to members of a social network upon the occurrence of certain trigger events related to the social network, including member-trigger events, venue-trigger events, and other-trigger events. A member may select and edit their own mobile-alert settings that determine which events are trigger events. The member may enable or disable all their mobile alerts using a single action, such as toggling a digital button on their phone screen. A data processor receives indication of, or determines occurrence of, a trigger event. The data processor then determines whether to communicate a mobile alert to the member based on the member's mobile-alert settings. The alert may be communicated to the member's mobile communication device, such as a mobile phone, using a variety of convenient means, such as a text message or Push Notification.

Abstract: Product vendors are provided with a system for performing a marketing campaign to mobile communication device users, providing offers as instruments, such as digital coupons, to a selected group of users of the mobile communication devices and validating the integrity of the instruments. The invention has two phases: the selection of the components of the instrument from a menu provided by a social networking organization; and validating the instrument upon redemption from the product vendor. In the first phase, the product vendor selects elements from the menu relevant to the campaign, such as timing, nature of the offer, targeting of the recipients, etc. In the second phase, the instrument is encoded as to the marketing campaign and an arbitrary designation which initiates a pattern as the instrument is redeemed. The product vendor inspects the instrument to ensure that the encoding is correct during the redemption process.

Abstract: A system and method for providing a service to promoters, including venues and advertising sponsors, who wish to provide promotions. The service includes making promoter promotions accessible by the mobile phones of members associated with an organization. Typically a promotion and member are matched based on the member's geographical position, which may be reported by the member or determined automatically by a position sensor in their mobile phone, and optionally by the member's traits and behaviors. By accepting a promotion, a member may receive reward points which can be used to obtain goods and services. In addition to accessing promotions, members have mobile access to real-time information about the venues, such as the demographics of venue attendees and media posted by attendees concerning venue characteristics.

Abstract: A system and method for providing a service to promoters, including venues and advertising sponsors, who wish to provide promotions. The service includes making promoter promotions accessible by the mobile phones of members associated with an organization. Typically a promotion and member are matched based on the member's geographical position, as determined automatically by a position sensor in their mobile phone, and by the member's traits and behaviors. By accepting a promotion, a member receives reward points which can be used to obtain goods and services. In addition to accessing promotions, members have mobile access to real-time information about the venues, such as the demographics of venue attendees and media posted by attendees concerning venue characteristics. Using the system, members can determine before going to a venue, such as a nightclub or bar, which venue has their preferred attendee demographic, atmosphere, music, cover charge, drink specials, friends, etc.