Abstract: A display fixture is provided for mounting to shelving in a retail store and presenting products or advertising so as to be more readily visible to the customer walking down the aisle. The display feature includes a mount, a coupler integrally provided with the mount for attachment of the mount to an upright surface such as a support of shelving or other retail displays, a display arm swingably carried by the mount, and a centering device on the extension arm which is positioned for receipt in a depression such as a hole in the mount. In a centered position, the display arm has an extension arm portion which extends preferably perpendicular to the upright surface with the centering device received in the depression, and which swings freely from the centered position with gravity returning the display arm to the centered position without the need for springs or other biasing devices.

Abstract: A display fixture is provided for mounting to shelving in a retail store and presenting products or advertising so as to be more readily visible to the customer walking down the aisle. The display feature includes a mount, a coupler for attachment of the mount to an upright surface such as a support of shelving or other retail displays, a display arm swingably carried by the mount, and a centering device on the extension arm which is positioned for receipt in a depression such as a hole in the mount. In a centered position, the display arm has an extension arm portion which extends perpendicular to the upright surface with the centering device received in the depression, and which swings freely from the centered position with gravity returning the display arm to the centered position without the need for springs or other biasing devices.