Abstract: Techniques for generating heatmap overlays, for presentation with interactive web pages of websites are described. Consistent with embodiments, client-side scripting is used to obtain heatmap data (derived from website usage data) from a data analytics service, and generate from the heatmap data an overlay showing a heatmap. The heatmap includes heatmap blobs positioned and colored to indicate the web page elements that have been clicked most frequently.
Type:
Grant
Filed:
October 27, 2023
Date of Patent:
May 27, 2025
Assignee:
Hotjar Ltd
Inventors:
Clint Calleja, Jacob Holloway, Luke Camilleri, Stephanie Mifsud, Erik Näslund, Katerina Asimoglou, Abdulrahman Assabri, Adam Mortka, David Berliner