Abstract: A pull down display and storage device in one aspect has a member movable with respect to a fixed support having pivot apparatus interconnected between the fixed support and the movable member, the movable member moving out and down from the fixed support, and in one aspect a spring or springs and/or a dampener controlling motion of the movable member and permitting balanced movement of the movable member or of the movable member and a load thereon; in one aspect, the device including the fixed support; and in another aspect, the device being releasably locked in a downward position due to the disposition of the pivot apparatus and spring. A support, shelf or case with one or more such devices.

Abstract: The invention is a movable frame for connection to and movement with respect to a fixed support, said movable frame may be comprised of multiple elements including a movable frame member, a pivot means, a spring means, a dampening means, and a support means. The combination of the movable frame, the pivot means and a fixed support form the preferred invention embodiment of a pull down display and storage apparatus. The invention also includes a method for moving products from an initial raised position to a final lower position by the step of pulling down on a movable frame, when the movable frame is comprised of the elements discussed herein.