Abstract: A promotional item comprises a writing instrument having a substantially flat surface and a box carrying the writing instrument and having a top with a flat surface. A matching recess in the box has an opening in the flat surface matching a profile of the writing instrument. The flat surface of the writing instrument is flush with the flat surface of the box when the writing instrument is carried by the box and positioned in the recess. Promotional indicia is disposed on the flat surface of the box and the flat surface of the writing instrument.