Abstract: To address the requirements described above, a method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user computer. The method permits the user to provide survey responses in exchange for viewing a media program with fewer advertisement, and permits the user to manage the survey responses.
Type:
Application
Filed:
November 30, 2009
Publication date:
March 25, 2010
Applicant:
HULU LLC
Inventors:
Robert Masao Wong, Richard Waiven Tom, Eugene Chuan-Huai Wei, Jason Alan Kilar
Abstract: A method, apparatus, article of manufacture, and a memory structure for providing advertisements into a streamed media program is disclosed. One embodiment comprises a user computer for accepting user input, the user input directly defining user preferences regarding the presentation of the advertisements in the streamed media program and for inserting advertisements in the streamed media program according to the defined user preferences; and a media program provider communicatively coupled to the user computer, for transmitting the streamed media program to the user computer for presentation to the user on a display communicatively coupled to the user computer.
Type:
Application
Filed:
March 10, 2009
Publication date:
September 10, 2009
Applicant:
HULU LLC
Inventors:
Richard W. Tom, Eric Feng, Zheng Hua, Jean-Paul Colaco, Adam W. Miller