Abstract: A method for efficiently operating a vehicle wheel balancing system having a wheel mounting structure upon which a vehicle wheel assembly is mounted for rotation during a measurement or service procedure, and a load roller assembly disposed in operative proximity to the wheel mounting structure for engaging a surface of the vehicle wheel assembly and applying a controlled load there to during rotation. After mounting a vehicle wheel assembly to the mounting structure, the wheel assembly is rotationally driven and a measurement of imbalance is initially acquired and the results displayed to an operator. Subsequently, the load roller assembly is engaged with the still rotating wheel, while measurements of radial forces and/or runout of the wheel are acquired, before the wheel rotation is stopped.