Abstract: Disclosed is a method of operating an Alkaline Membrane Fuel Cell (AMFC) with direct ammonia feeding. The method may include providing AMFC comprising an anode inlet for receiving ammonia and a cathode inlet for receiving oxygen containing gas; operating the AMFC at an operation temperature of above 80° C.; providing the oxygen containing gas; to a cathode of the AMFC at a pressure above the equilibrium vapor pressure of water at the operation temperature; maintaining the pressure during the operation of the AMFC as to maintain water in substantially liquid phase near the cathode; and providing the ammonia to an anode of the AMFC.