Abstract: A system and method that generate marketing intelligence by auditing the effectiveness of different segments of a cross platform marketing device. The system and method allow for coordinated media for marketing purposes. The coordinated media can include graphical displays, textual displays, and various pockets holding marketing materials with embedded smart tags or smart labels. The displays can cyclically change what products or offers are displayed. Each displayed product can be linked to one or more of the materials in specific pockets. In this manner, when a product or offer is shown and a predetermined number of marketing materials are taken from the specific pocket, marketing intelligence is generated as to the effectiveness of the display and the marketing materials based partially on the smart tags or labels. The marketing materials can be a coupon or voucher.