Abstract: A shoelace replacing and fastening device comprising an elongated strip, a strip insert and a clap. Rivet fasteners are used to secure the clasp on one shoe eyelet and to secure the elongated strip to the opposite shoe eyelet of where the clasp is located. The elongated strip is made of a flexible plastic material and has openings for releasably receiving a strip insert at one end of the elongated strip. The strip insert is made of a relatively rigid but flexible plastic material. The elongated strip and the strip insert have a plurality of interlocking hook elements. The hook elements of the strip insert are designed to interlock with the plurality of hook elements of the elongated strip. The clasp is fastened on a shoe eyelet, and the elongated strip fastened on the opposite shoe eyelet to that of where the clasp is fastened.