Abstract: In a system and method for conjoint analysis, corresponding utility values are determined for a plurality of individual concept elements and for combinations of multiple concept elements, e.g., pair wise combinations of concept elements. A regression technique, e.g., least squares linear regression, may be used to determine the utility values.

Abstract: A communication method for communication between a user computing device and a first server arrangement includes the steps of: transmitting a communication, which includes data representing a characteristic of the user of the user computing device, from the first server arrangement to a second server arrangement; selecting a population segment in accordance with the user characteristic; determining a content in accordance with the user characteristic; transmitting a first response, which includes data representing the determined content, from the second server arrangement to the first server arrangement; and transmitting a second response, which includes at least the determined content, from the first server arrangement to the user computing device. The content corresponds to a plurality of concept elements. The method may be embodied in a computer-readable storing medium or in a computer system.