Abstract: One or more computing devices include software and/or hardware implemented processing units synchronize a textual content with an audio content, where the textual content is made up of a sequence of textual units and the audio content is made up of a sequence of sound units. The system and/or method matches each of the sequence of sound units with a corresponding textual unit. The system and/or method determines a corresponding time of occurrence for each sound unit in the audio content relative to a time reference. Each matched textual unit is then associated with a tag that corresponds to the time of occurrence for the sound unit matched with the textual unit.