Abstract: A method for detecting and monitoring advertisements in broadcasted media comprising providing an application to a user for installation on a user's computerized apparatus, determining a channel of a broadcasted medium currently selected by the user, monitoring the selected channel for presence of advertisements, determining presence of at least one advertisement, generating, in real time, an alert to the user regarding the presence and/or absence of advertisements, based on the determined presence of at least one advertisement, and the alert causing the application to display on the user's computerized apparatus a list of monitored channels along with indications regarding the presence or absence of advertisements in the listed channels, and a system for performing the same.