Abstract: A system and method that allows for a group of individuals to easily contribute to the same gift card is disclosed. The gift card can be a traditional physical card or an electronic card. In one embodiment, an account administrator establishes a group enabled gift card account for self-consumption or for a specified gift recipient. The administrator engages potential group gift card contributors through various electronic communication mechanisms who can then add funds to the account. The contribution period may remain open based on criteria supplied by the administrator. Once the account is closed, the collected amount is transferred to a designated gift card and sent to the recipient.