Abstract: This is concerned with a fish tape puller and is in the nature of a gripping mechanism that can be used and operated by hand to enable an electrician or the like to get a better grip on fish tape. The device also has the advantage that it is structured to be stored in the opening of a conventional fish tape reel. The device is also in the nature of a puller which may be used to grasp and pull fish tape that is round in cross section or flat or ribbon-like. As well the device may be used to grasp and pull the wires themselves. The invention is also a combination of fish tape reel which has an opening in the center thereof and a puller which may be inserted in the center and removably held therein for transport and handling.