Abstract: Generally disclosed is an apparatus for applying protective films to mobile devices or similar products without misalignment, bubbles or other defects that typically occur during protective film installations. In one embodiment, the apparatus comprises: a base defining a guide-lane; a support tower spanning the guide-lane, said support tower featuring (a) stationary rotating press and (b) a screen protector guide; a device holder that is configured to receive an electronic device and be movably positioned inside the guide-lane; and, wherein (i) placing a device in the device holder, (ii) placing a screen protector in the screen protector guide and (iii) moving the device holder through the guide-lane applies the screen protector to a screen of the device. The more specific features of a preferred embodiment of the disclosed apparatus are described with reference to the figures.