Abstract: Location-based services are provided in a communication system comprising at least a portion of at least one wireless network. In one aspect of the invention, mobile user devices that are located within a common geographic area are identified, and location-based service information is delivered to the identified mobile user devices over a broadcast channel shared by those mobile user devices. A response to the location-based service information may be received from at least a given one of the mobile user devices, and at least one message may be controllably delivered to the given one of the mobile user devices based on the response to the location-based service information.

Abstract: Location-based services are provided in a communication system comprising at least a portion of at least one wireless network. In one aspect of the invention, mobile user devices that are located within a common geographic area are identified, and location-based service information is delivered to the identified mobile user devices over a broadcast channel shared by those mobile user devices. A response to the location-based service information maybe received from at least a given one of the mobile user devices, and at least one message maybe controllably delivered to the given one of the mobile user devices based on the response to the location-based service information.