Abstract: The present invention relates to a method for determining and reproducing virtual, location-based information for a region of space, comprising the steps of: using a sensor device to detect measurement data from at least one part of a body of a viewer in the region of space, determining a posture of the viewer on the basis of the measurement data, identifying a spatial position of the viewer relative to the region of space, determining a viewing direction of the viewer relative to the region of space on the basis of the spatial position and the posture, determining the virtual, location-based information on the basis of the viewing direction, and using a display device to reproduce the virtual, location-based information.