Abstract: The present invention relates to a method for generating virtual reality representation for a plurality of terminal devices. The method comprises: generating location-based data from two sources, a first location-based data representing a terminal device specific local pose coordinates and a second location-based data representing photogrammetric coordinates; constructing a terminal device specific coordinate conversion between coordinates; receiving virtual content; and generating terminal device specific virtual reality representation by applying the constructed terminal device specific coordinate conversion to the received virtual content. The invention also relates to a system and to a computer program product.