Abstract: A method and system is presented for recommending an event or activity to members of a group. The system and method may access a group profile that includes preference information for each of a plurality of members. The system and method may determine a group preference based on the group profile, where the group preference is based on a preference of at least one of the plurality of members. The system and method may select, from among a plurality of events or activities, an event or activity for the plurality of members of the group to attend or do. The selection may be based on the group preference. The system and method may further create an itinerary of the event or activity and any planned ancillary services, and may facilitate social media and other services for the event.