Abstract: A Digital Shopping Network allows consumers to interact with a call to action (CTA) displayed with a unique serialized actionable medium. The actionable medium is associated with a uniquely identifiable variable offer at a public site. When the consumer responds to the CTA, a time variable offer response is generated by a processor accessing variable data stored in a Digital Network Database (DND) for that serialized actionable medium. The DND may include an Offer Database for multiple offer responses, including the time variable offer response, each offer response corresponding to a time variable description for a corresponding CTA available to the consumer at the public site. The offer response is communicated to the consumer, or to a designated recipient, via a mobile communication network, the Internet or other electronic means. The invention includes a network system, software program and a method of operating the network.

Abstract: An unique personal identification number (PIN) is issued when a promotional product is purchased. The consumer receives a receipt with information on how to redeem the PIN with a mobile communication device and qualify for a reward. An MSP (mobile service provider) is able to track the consumer's redemption actions to the consumer's mobile telephone number when the consumer redeems the PIN. In another example, the consumer is able to redeem a generic coupon at a point of sale (POS), redeem a PIN by electronically scanning a mobile phone at the POS, and then use the PIN to obtain rewards. A method, system and software product for issuing and redeeming PINs are described.