Patents Assigned to Impact Radius, Inc.
  • Patent number: 10672016
    Abstract: There are disclosed marketing analytics apparatus and processes. There is a data store of interactions between a plurality of customers and one or more vendors over a plurality of channels. Pathing and attribution of these interactions may be obtained as marketing analytics. Pathing may be obtained in part with a match programming statement which identifies all of the paths in the data store matching criteria specified in the match programming statement. Pathing may be obtained in part with a split programming statement which splits all of the journeys in the data store into paths. After pathing, an attribution pathing statement may be used to attribute conversions to other events.
    Type: Grant
    Filed: February 11, 2020
    Date of Patent: June 2, 2020
    Assignee: Impact Radius, Inc.
    Inventors: Paul Mazak, Kevin Gipe
  • Patent number: 10558985
    Abstract: There are disclosed marketing analytics apparatus and processes. There is a data store of interactions between a plurality of customers and one or more vendors over a plurality of channels. Pathing and attribution of these interactions may be obtained as marketing analytics. Pathing may be obtained in part with a match programming statement which identifies all of the paths in the data store matching criteria specified in the match programming statement. Pathing may be obtained in part with a split programming statement which splits all of the journeys in the data store into paths. After pathing, an attribution pathing statement may be used to attribute conversions to other events.
    Type: Grant
    Filed: November 23, 2016
    Date of Patent: February 11, 2020
    Assignee: Impact Radius, Inc.
    Inventors: Paul Mazak, Kevin Gipe