Abstract: The invention proposes a method for displaying interactive video content from a video stream in a display of a user device (200, 300, 400), the method comprising: receiving (S10-40) at the device (200, 300, 400) a video stream from a server (100); displaying in the display of the device (200, 300, 400) said video stream (1000) together with a graphic element (1100); upon user action, modifying a feature of the graphic element (1100) and transmitting (S50) a signal to the server (100); and receiving (S60, S20, S30, S40) at the device (200, 300, 400) a video stream modified from the server (100), according to the transmitted signal. The invention is further directed to a mobile application product, comprising code means for implementing the steps in the method according to the invention and a platform comprising a server or a set of servers.

Abstract: The invention proposes a method for promoting an entertainment-based mobile application (for example a mobile game) in a community of users of mobile terminals (1,2,3) designed for a wireless communication network. At least a first and a second users are likely to communicate through the wireless communication network. The method according to the invention comprises detecting an action of the second user involving the entertainment-based mobile application. This action may for example takes place after invitation of the first user; it may further comprise a request to download said mobile application. This action further comprises providing a reference to the first user, for example providing the user/login or nickname of the first user to a server (11). The method then comprises updating a list pertaining to the first user with a reference to the second user—this may typically be managed by the server (11). Hence, the list reflects referral activity of the first user toward other users.