Abstract: Method and apparatus for accurately collecting and promptly reporting information in connection with the redemption of manufacturer coupons are provided. The method includes the collection of information from a retailer point-of-sale system, and the examination of redeemed coupons. Where matches between product sales, discounts to consumers and redeemed coupons can be made, payment to the retailer of discounts extended to consumers in exchange for manufacturer authorized coupons is immediately made following such verification. In addition, information concerning the redemption of coupons is made available to manufacturers to enable them to adjust promotions to achieve the desired marketing effect. The apparatus of the present invention may comprise a central processing unit and attached peripherals capable of interfacing with a retailer point-of-sale system and downloading information from the point-of-sale system, together with secure storage for holding coupons that are to be verified by the apparatus.

Abstract: A system is provided for obtaining consumer related information using a number of data gathering networks. The obtained data is stored in a common database network that is accessible for processing and providing information about consumers in an understandable format in connection with targeting such consumers so that they will purchase certain products or services. These networks include a telecommunications survey network for obtaining information about the consumer and for generating interest in the consumer so that the consumer will provide further marketing information. A written survey network is utilized in obtaining additional information from the consumer through written survey questions. An interactive survey apparatus obtains consumer related information at shopping centers or stores and enables the consumer to benefit before the consumer purchases the product or service.

Abstract: An electronic coupon exchange system is disclosed whereby the exchange system both generates and redeems coupons. Upon entering a retail sales store, consumers can exchange conventional coupons for exchange system coupons which are only applicable to the retail sales store entered. The exchange system invalidates a conventional coupon and prints an exchange system coupon for a product promoted by the coupon exchange system. Consumers are enticed to use the exchange system coupons since the coupons can be redeemed for cash via checks printed immediately upon redemption of the coupons or by having an account credited. Consumers are also enticed to use the new coupons by games and bonus prizes associated with the exchange system coupons. The exchange system redeems exchange system coupons without the use of retailer funds. Thus, retailers obtain full price for products purchased with the exchange system coupons.