Abstract: The disclosed subject matter provides an improved methodology, system, and computer program for offering surveys and collecting and analyzing survey results that allow an organization to generate new surveys in an iterative manner based upon user feedback and crowdsourcing methodologies. In this manner, an organization relying upon survey results can gain greater insight into selected users, clients, and projects. The system according to the disclosed embodiments utilizes crowdsourcing methodologies to collect data from a variety of users and sources, whereby the data can be analyzed using innovative intelligence gathering and management techniques.