Abstract: A method for attaching a hash tag with image recognition, and a software distributing server recording therein software for performing the method, are provided. When a user creates his or her own post with his or her video to upload to a webpage of social media, the terminal may automatically extract words to be used as the hash tags from the video and insert the extracted words. Because name of object acquired by object recognition on image, or word extracted from the subtitle inserted into the image content are used as the hash tag, the possibility that the image content is searched with the hash tag search greatly increases.