Abstract: A method of tracking online user behavior. The method calls for providing a networked computer server which includes a web hosting platform. The computer server is configured to provide a user access to the web hosting platform. The method further requires creating a unique identifier for the user of the web hosting platform. The unique identifier is associated with a first device employed by the user to access the web hosting platform. The method includes creating a contact record configured to store identifying information of the user and linking the contact record to the unique identifier. Further, the method includes creating an activity record for the user by linking the activity record to the unique identifier. In addition, the method calls for storing the activity record, unique identifier, and contract record in a database to generate a track record of the user's online behavior for display by the computer server.