Abstract: A method of and an apparatus are provided for predicting a DC coefficient of video data. In the method, at least one reference data unit for prediction of a DC coefficient of a current data unit is selected from at least one previous data unit that is scanned according to region of interest-oriented scanning and then transformed before the current data unit. In the region of interest-oriented scanning, scanning starts with a data unit located in a predetermined location of a region of interest and continues in the form of a plurality of square rings in which the remaining data units included in the region of interest surround the data unit located in the predetermined location of the region of interest. Thereafter, a predicted value of the DC coefficient of the current data unit is determined using a DC coefficient of the at least one reference data unit.